Copywriting

Getting Referrals Made Simple And Easy

Do you know how to get referrals from your existing customers? Believe it or not, 80% of it all comes down to gaining the courage to ask your customers for referrals. Luckily, you don’t have to go door-to-door to ask for referrals. Instead, all you have to do is send out a simple letter.

Getting customers to take action on these referral letters is easy if you know the trick. And the first thing that it starts with is contacting your customers on a monthly basis. Who wants to do something for a person when the person doesn’t even send a “hello” letter to their customers? If you want to know how to get your customers to like you and respond to your requests, you have to make them love you.

One way to do this is by “WOWing” them with your customer service. Ship out products fast. Offer delivery confirmation to ensure your buyers that the product is on the way. Start a monthly newsletter that reveals tips and tricks that your customers will find useful. All of these things are small ideas that will help you to get the ball rolling.

I once saw a referral letter by this awesome copywriter named John Carlton. He wrote a letter for one of his clients to try and reactivate the client’s customers into doing business with them. It had been a long time before the client sent anything to his customers, but John Carlton wasn’t fazed by that at all. Surprisingly, the letter that Carlton wrote was strikingly funny. If I were one of the client’s customers and I receive that letter, more than likely I would have given the client another chance to redeem himself.

One great way to get a referral from a customer is to entice them with a free gift. People love gift that are surprising, and this one small gesture on your behalf is all that it takes to get people to start talking about you. The majority of the people who will send referrals to you will respond only if there is some sort of incentive for them. It doesn’t matter however – because a referral is a referral, and it’s a great way to get people to start talking about you and your company.

The next time you’re in need of a referral, give these techniques a try. You never know when one might work for you, plus… the idea of a “free” customer should blow your socks off. You’re getting the chance to lower your cost of doing business with a free customer, and you should be thrilled about that.

Getting referrals doesn’t have to be hard. Just go out there and make it work for you.

Hopefully you will use these tips to reactivate your past customers and clients.

About the Author

Daniel Kanuck is the owner of the Renegade-Billionaire.com website where he shows you offline marketing secrets you can use to take your offline business to the next level. To learn more, visit the following website for more details: http://www.renegade-billionaire.com.

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