Copywriting

7 Easy Headline Formulas to Make Your Website More Profitable

Research shows that readers respond more to headlines than any other element of a web page.

A headline creates attention or apathy. People will often make the decision either to continue reading or hit the back button, based on the headline. You have only seconds to make a favourable first impression.

Top 7 Headline Formulas That Work

If You Need to put your puny headline on steroids try one of these tried and tested formulas:

1. Agitate the Problem

EG: Are You Struggling to Find Good Accounting Personnel?
If a reader has the problem they will be compelled to keep reading to find out the solution.

NB: This is also a question headline ? see below.

2. Ask a Question

EG: What is the Secret to Getting Rich Today?

A question incites curiosity. It engages the mind. A question headline must be open-ended ? you have to keep reading to find out the answer.

3. Promise the Reader a Benefit

EG: Enjoy Younger Looking Skin in Just 7 Days

Focus on the primary benefit of your product or service and connect it with the target audience.

4. Give Them the News

EG: Announcing the Smallest MP3 Player Ever Built
If you have genuine news, announce it. Using the word “announcing” attracts more attention.

5. State the Offer

EG: FREE Seminar Shows You How to Make $100,000 a Year on eBay

If you have an attractive offer shout it out in your headline.

6. Use the Words “How To”

EG: How To Win Friends and Influence People

“How to…” promises readers useful information and advice. If you’re ever stuck for a headline, write “How to” ? whatever follows will be a hardworking headline.

7. Use a Customer Testimonial

EG: “I Lost 7 Kilograms in 10 Days With Trimspeed”

Putting the testimonial in quotation marks increases readership.

Sharpen Your Axe

Abraham Lincoln is reputed to have said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” And so it is with headlines. Many copywriting experts recommend you spend 80% of your time writing the headline.

This may sound like overkill. But producing website content is expensive and time consuming. If your headline is a dud you?ve wasted your money and effort.

About the Author

Charles Cuninghame is an Australian website copywriter. He provides high quality copywriting services for business owners and marketing managers.

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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want $0.99 Used – In the tradition of “The Elements of Style”, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos–All You Need to Create Copy That Sells $14.95 The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media—print, radio, TV, and Web sites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos–All You Need to Create Copy That Sells $4.34 The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media—print, radio, TV, and Web sites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

The Independent Consultant’s Brochure and Letter Handbook $39.95 America’s bestselling consulting author shows you how to create letters and brochures that get results! In The Independent Consultant’s Brochure and Letter Handbook, nationally recognized business and consulting authority Herman Holtz gives you expert advice on how to produce letters and brochures that demand attention and get results. Packed with samples that cover virtually every business situation, this unique handbook shows you how to turn your everyday correspondence into effective marketing tools for you and your consulting business. What’s more, it will save you countless hours of struggling to write from scratch and leave you free to do more important work. With the help of the samples in this invaluable reference guide, you’ll be able to: Plan, set goals, and devise strategies for all of your general business correspondence, including marketing, sales, and promotional letters Create your own library of letters that can be easily adapted to different situations Write and design different types of brochures includes tips on when and how to use them Use press releases and newsletters to keep regular clients and attract new ones Plus, special appendices offer practical advice on copywriting, graphics, proposals, headlines, mailing list brokers, on-line services, and government electronic bulletin board services.

The Independent Consultant’s Brochure and Letter Handbook $39.95 America’s bestselling consulting author shows you how to create letters and brochures that get results!In The Independent Consultant’s Brochure and Letter Handbook, nationally recognized business and consulting authority Herman Holtz gives you expert advice on how to produce letters and brochures that demand attention and get results. Packed with samples that cover virtually every business situation, this unique handbook shows you how to turn your everyday correspondence into effective marketing tools for you and your consulting business. What’s more, it will save you countless hours of struggling to write from scratch and leave you free to do more important work.With the help of the samples in this invaluable reference guide, you’ll be able to: Plan, set goals, and devise strategies for all of your general business correspondence, including marketing, sales, and promotional letters Create your own library of letters that can be easily adapted to different situations Write and design different types of brochures—includes tips on when and how to use them Use press releases and newsletters to keep regular clients and attract new onesPlus, special appendices offer practical advice on copywriting, graphics, proposals, headlines, mailing list brokers, on-line services, and government electronic bulletin board services.

Writing Copy For Dummies $19.99 Tips on writing to consumers and business-to-businessCreate captivating, results-oriented, sales-generating copyNeed to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You’ll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.Discover How To:Write compelling headlines and body copyTurn your research into brilliant ideasCreate motivational materials for worthy causesFix projects when they go wrongLand a job as a copywriter

Writing Copy For Dummies $19.99 Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You”ll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy* Turn your research into brilliant ideas* Create motivational materials for worthy causes* Fix projects when they go wrong* Land a job as a copywriter

Writing CopyFor Dummies $19.99 Tips on writing to consumers and business-to-businessCreate captivating, results-oriented, sales-generating copyNeed to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You’ll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.Discover How To:Write compelling headlines and body copyTurn your research into brilliant ideasCreate motivational materials for worthy causesFix projects when they go wrongLand a job as a copywriter