Copywriting

What’s your biggest copywriting tip for an up and coming copywriter?

here goes…

1. Your headline is like the first page of a book – it has to grab attention
2. Your 2nd Para should explain exactly what it is your trying to communicate (if need be the reader should not have to read any more to understand what it is all about)
3. The language and tone you use should be tailored according to your potential reader

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine) $12.23 In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fai…

Online Copywriting Secrets: 170+ Quick Tips For Making ALL Your Web Sales Copy More Compelling, Convincing and Responsive $2.99 Copywriting Online: 170+ Quick Tips For Making Any Web Sales Copy More Compelling, Convincing and Responsive Offers More Than 170 Key Tips For Creating and Improving Any Online Sales Copy – Quickly and Easily. It’s a jam-packed resource of 25 pages (8.5 x 11 inches) when printed – and fully-loaded with dozens of moneymaking ideas, key point reminders, and simple but powerful cash-producing respons…

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) $23.12 “Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won’t read very many words on your website — and what to do about it.”– Jakob Nielsen, Principal, Nielsen Norman Group”There are at least twelve billion web pages out there. Twelve billion voices…

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