Copywriting

Business To Business Copywriting Secrets

This is vital because copywriting is your “salesperson in cyberspace, in print and in the mail” … and great salesmanship produces great sales … average salesmanship gets only average or worse results.

Here are the copywriting tips that will improve your marketing results.  These are proven based on our copywriting work for over 450 businesses since 1978.

This is a list of what your prospect is thinking as he reads your marketing copy.  It’s important to make sure everything is addressed on this list.  If you do this, your marketing results will improve dramatically.

1.  You’d better have done your research to know what benefits I want most from your type of product or service.  If you don’t, I won’t even notice you, and if I do, I won’t even give you a hearing.

2.  What do you do?  How will it help me? I need to know “what’s in it for me” instantly or I’m gone.

3.  Why should I believe you?

4.  I already have a supplier for that – why should I listen to you?

5.  Make it easy for me to read, understand, navigate, and “scan” your marketing material.

6.  I want a specialized expert in your field for my situation or my needs or my type of business.  

7.  Don’t bore me!  I’m sick of corporate talk, business buzz terms and mumbo-jumbo.  Almost all business marketing is very dull and boring and I won’t read it.

8.  I want ALL the details and specs, including product information, product applications, CAD drawings and plans, costs and shipping.  A ThomasNet.com study finds a very large percentage of buyers say these details are not readily available.

9.  I want to read copywriting from a real live person talking to me person to person, and not from some emotionless corporation.

10.  I won’t admit it on the record, but I make purchases based on my emotions.  Sure I need logic and features for verification, but if you can touch my emotions, I’m much more likely to buy from you.

11.  I badly want more from my life than just work.  I’m very interested in saving time, work and stress.

12.  Make it easy for me!  You list many different things I can do and I’m confused.  What one thing should I do now and why?

13.  Don’t overload your website or brochure with fluff – stick only to relevant and helpful information I need.  I’m tired of all the irrelevant “filler” information on the web and I won’t read through it anymore.

14.  Compare your product or service against your competitors for me if it is really as good as you say it is.  Be honest, as I’ll see through any favoritism.

15.  Be specific; generalities go right into my garbage.

16.  What’s your guarantee?

17.  How can I Test Your product, service or company first, in a low or no cost way, before I make a large commitment?

18.  Help me justify the investment to my boss on an ROI basis.

These copywriting secrets applied properly are a main reason one website, direct mail piece or ad can pull 2 to 3 times the response as another for the same product or service.  This is why the most successful marketers hire the best outside freelance copywriters they can afford.

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About the Author

I am a creative person, open, serious always eager to help other people to fulfilled their greatest dreams.

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Teach Yourself Successful Copywriting in a Week $7.95 Used – The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational ‘in a week’ structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. Th

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters $9.1 A fun and authoritative guide to writing masterful copyGreat copy is the heart and soul of the advertising business, whether it’s for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.Sugarman walks you step by step through the entire copywriting process—from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune.For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy—and get ahead in the cutthroat world of advertising.”Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing.”—Joe Vitale, author, There’s a Customer Born Every Minute”There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale.”—Richard Thalheimer, President, The Sharper Image”[Sugarman has] a real talent for promotion and writing advertisements.”—Albert Gore, former Vice President of the United States

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters $21.95 A fun and authoritative guide to writing masterful copyGreat copy is the heart and soul of the advertising business, whether it’s for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.Sugarman walks you step by step through the entire copywriting process—from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune.For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy—and get ahead in the cutthroat world of advertising.”Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing.”—Joe Vitale, author, There’s a Customer Born Every Minute”There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale.”—Richard Thalheimer, President, The Sharper Image”[Sugarman has] a real talent for promotion and writing advertisements.”—Albert Gore, former Vice President of the United States

The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, $193.86 New – Five pioneer advertising writers reveal the secrets to great advertising and great writing. Four decades ago, five of the original giants of advertising copywriting – William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves – discussed their writing techniques with “Advertising Age” magazine. Fascinating and enlightening, these interviews were so popular with writers everywhere that they were compiled into the book you now hold. “The Art of Writing Advertising” allows

The Book of Bad $11.9 Unleash Your Dark SideLet your ass-kicking side kill your ass-kissing side.Now is the time to be bad. Being good is for the afterlife. Learn the secrets that felons, cops and epic badasses have known for years.Rob a BankProduce PornFake Your DeathPick a LockRob a Vending MachineBeat the DiceAcquire a HaremAnd much, much worseEmbrace your Bad. Don’t get caught.Christopher Lee Barish has experienced all degrees of being bad firsthand. During his mobile youth, he was indoctrinated in the art of career gambling and illegal crop growing, and he began to research other criminal activities out of personal and creative interest. The Book of Bad is the result of that research. Today he is a copy and concept director at an advertising agency in New York where he has won Webby awards for his copywriting and concepts. He lives in Nyack, New York. Christian Kunze is a freelance illustrator who specializes in advertising, character design and editorial illustration. He is an RISD grad who also pursues his love of fine art when not illustrating. He resides in Westchester, New York, with his delightful family. Chris has a habit a creating strange and unusual drawings when left to his own devices.

Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy $17.95 If you aren’t yet making six-figures in your entrepreneurial business… if your solo professional practice isn’t providing you with the freedom (and profits) you dreamed of… and if you want to finally turn it all around… then here’s good news: "Writing Riches" shows you why… and what you can do about it. "Writing Riches" is right for you if:• You want to tap the profit-pulling power of compelling copy—and watch your products or services FLY off the shelf at blinding speeds!• You want to know how changing just a few words on your website can double or even quadruple your sales—overnight!• You already know the magic profit power of killer copy—but don’t want to shell out $30,000  (or more) every time you need sales copy written.• You’re an entrepreneur or solo professional and want to write your own copy to get your web profit stream started.• You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results.• You plan to hire outside pro copywriters, and want to know the "inner secrets" of their craft—so you can know for sure if you’re getting the real deal (and avoid getting ripped off!).• You’re a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest "Web 2.0" copy techniques, and how to attract higher-paying clients by the dozen.