Archive for the ‘copy’ tag
Copywriting That Sells
Seven Ways a Copywriter Can Boost Your Business
1. Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web Site or getting that pesky newsletter article off your desk. When you hire a professional copywriter, not only are you getting one more thing off your to-do list, but also it will probably get done faster than you could do it.
2. Find the right words. What’s the purpose of copywriting? To sell your business, your image, your products or your services. Obvious, right? But what’s key here is “sell.” The words chosen to represent your business, your image, your products or your services need to be doing their job – selling what You Need sold. That’s where a copywriter shines (the great ones anyway). Making sure those words are out there selling to your target audience.
3. Cut through the chaos. Every day, Americans are hit with over 3,000 attempts to snag their attention. The right words can help your message stand out and be noticed rather than getting overlooked.
4. Provide the foundation of your marketing. The right words can work hand-in-hand with your sales force. Words will soften your target audience, giving your salespeople an edge when they deliver their pitch. A piece of literature or ad can reach hundreds, thousands or even millions of people, and if crafted right, can have them calling your sales force rather than the other way around (wouldn’t that be nice?).
5. Keep you in control. When you supply your sales force or employees with already written pitches, sales letters and high-quality literature, you stay in control of your message because they’re using words you’ve already approved rather than coming up with their own message.
6. Make you look good. Well-written copy combined with eye-catching graphics will add a level of professionalism and elevate your business’s image to a higher level.
7. Help you be objective. Many business people are too close to their business, so it’s difficult for them to see not just faults but also strengths. Copywriters can come in and be objective, really seeing how best to sell the business, the image, the products or services. Then they can craft the right message for maximum results.
Copywriting can be a powerful tool in your marketing arsenal. Make sure the words chosen to represent your company are as compelling and as effective as possible.
About the Author
Michele PW (Michele Pariza Wacek) is your Ka-Ching! marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at http://www.MichelePW.com. Copyright 2008 Michele Pariza Wacek.
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Sales Copywriting Crash Course: How To Quickly Write Headlines, Bullets And Offers That Sell Like Crazy! …In 73 Minutes or LESS! $57.00 Discover How You Can Instantly Create Compelling, Attention-Grabbing, Professional-Level Sales Offers That Motivate Your Audience To Buy… FAST! Step-by-step, click-by-click how you can create your own killer sales offers that motivate your customers to BUY, including:- 15 Instant Headline “fill-in-the-blanks” Templates… – Jim’s own personal “Ultimate Product Promise Formula” for killer offers…. |
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Marketing That Sells $79.95 Dr. Joe Vitale delivers an in-depth seminar on how to create marketing that sells to a small television studio audience in Houston, Texas.Find out what really works in creating ads, sales letters and more. Play along as Dr. Vitale asks you “Which Ad Pulled Best?” This rare presentation captured on video started the careers of many people, including Mark Joyner, who said the presentation taught him… |
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The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells $8.97 The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, a… |
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Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas $9.18 More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with in… |
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Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series) $17.99 Whether youâre thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stag… |
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Mail Order Millionaire Copywriting Secrets $14.49 Write million dollar headlines, create powerful copy for websites, e-mail marketing, catalogs, direct mail and ads! – - – - WORKING WITH THE MAIL ORDER MILLIONAIRE, I LEARNED SECRETS HE USED TO CREATE MILLION DOLLAR MAIL ORDER PROJECTS. – - – - Skills that helped me create extremely profitable marketing. ALL THOSE COPYWRITING SECRETS AND MANY MORE ARE NOW IN MY BOOK: MAIL ORDER MILLIONAIRE COPYWRI… |
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Sleaze Sells? $4.49 Sleaze Sells? |
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Peace Sells…But Who’s Buying 25th Anniversary $10.49 Peace Sells…But Who’s Buying 25th Anniversary |
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Peace Sells…But Who’s Buying (Remastered & Expanded) [Explicit] $4.99 Peace Sells…But Who’s Buying (Remastered & Expanded) [Explicit] |
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Peace Sells…But Who’s Buying 25th Anniversary Box Set $77.99 Peace Sells…But Who’s Buying 25th Anniversary Box Set |
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Saint Petersburg, Russia. – Richard Nowitz $49 A butcher sells meat at the food market. |
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Kathmandu, Nepal. – Michael Melford $249 A street vendor sells flowers in Kathmandu. |
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Novelty Golf Balls $3.99 Sells as 1 golf ball eachGreat for giftingFun collectible |
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I See Sea Turtles Studs $7 She sells seashells by the seashore. See these sea turtles and amour these studs galore. |
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Paris, France. – Taylor S. Kennedy $49 A man sells magazines along the Seine River near Notre Dame Cathedral. |
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Glade Creek Grist Mill, Babcock State Park, West Virginia. – Raymond Gehman $139 Fully operational grist mill sells its products to park visitors. |
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Catalog Copy That Sizzles: All the Hints, Tips, and Tricks of the Trade You’ll Ever Need to Write Copy That Sells $78.95 Packed with humorous and helpful tips and current real-life examples, this is the most valuable source of catalog copywriting know-how ever written. A copywriter who uses the advice and rules in this book can create response pulling copy for anything that can be sold through a catalog — from computer hardware to farm supplies. Lewis covers 14 types of catalog copy, including writing for catalog websites. |
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Direct Mail Copy That Sells! $37.99 New – An account of direct-mail copywriting secrets that shows how to use the four great motivators: Fear, Guilt: Greed, and Exclusivity. |
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The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide to Writing Copy That Sells. Revised and Expanded $9.23 New – The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more products. Among the tips revealed are- eight headlines th |
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The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells $3.72 Used – The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more products. Among the tips revealed are- eight headlines t |
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The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells $6.97 Used – The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more products. Among the tips revealed are- eight headlines t |
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The Craft of Copywriting: How to Write Great Copy That Sells $1.06 Used |
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The Craft of Copywriting: How to Write Great Copy That Sells $0.99 Used |
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Words That Sell: More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas $8.35 Used – @lt;p@gt;@lt;b@gt;More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells@lt;/b@gt;@lt;/p@gt;@lt;p@gt;Looking for a better way to say “authentic?” @lt;i@gt;Words That Sell@lt;/i@gt; gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy profes |