Copywriting

Can you get into the “creative” side of marketing/advertising with a marketing degree?

I’m going to start college soon, and I’m most interested in the creative side of marketing, art direction, copywriting, et cetera. By that same token, I’m also interested in the general scope of marketing itself.

I live in LA though, and I have seen the downside and competitiveness of artistic careers so I am hesitant, frankly very resistant to getting a BFA in graphic design or degree in communications. (This area is also SATURATED with graphic designers.) I don’t want to limit myself at a minimum, and I think a degree that covers the scope of marketing itself could be useful to me as a fall-back as well.

If one is gifted enough, is there any way to well, market yourself, ultimately into one of these careers? (Assuming your portfolio is good enough.) Or should I double-major? (I intend to minor in art.)

Yes, it is possible-marketing, communications and some business courses will go a long way, with a minor in art as you mention.

It seems to be a growing trend that companies are looking for people with a broad range of skills and abilities. a “creative” person with an understanding of the marketing organizations long term strategic objectives is more valueable than one who is a good artist/designer. Not to take away from those folks’ talent-

Also, the other skills will help you get your foot in the door and not as competitive as the creative side-then, you can move around within a company with any luck!

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