Copywriting

What does one have to do to become a successful COPYWRITER?

Study mass communication; public relations, journalism or ad if specifications are available. Write lots. Be concise.

Becoming ATHENA: Eight Principles of Enlightened Leadership $9.99 “Today, in more ways and places than at any other time in human history, women are leaders: heads of state and CEOs, bishops and generals, academicians and social reformers. But what’s important isn’t just that women lead. What’s important is how women lead – reaching out to mentor, giving back to their communities, collaborating with others, staying true to themselves. Let’s recognize this ‘women…

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Becoming Raw – The Essential Guide to Raw Vegan Diets $24.95 Books Now 25% Off! Was $17.99, now $13.49. The acclaimed authors of Becoming Vegan and The New Becoming Vegetarian present the first authoritative look at the science behind raw vegan diets. This is essential information for anyone considering or already on a raw vegan diet. 354 pages.

NBA Street Series – Volume 5: The Journey To Becoming An Allstar $13.99 NBA Street Series – Volume 5: The Journey To Becoming An Allstar

The New Becoming Vegetarian $21.95 Books Now 25% Off! Was $15.99, now $11.99. Two well-respected and world-renown dietitians present the practical tools you need to make food choices that promote optimal health. You’ll find the latest information on protein, calcium, iron, good fats, vitamins (including B12), protective phytochemicals, and more. Also learn how to get these nutrients in a well-balanced vegetarian diet. 384 pages.

Adventure of Becoming an Airline Pilot $17.47 “A lifelong love of airplanes and flying, but a deep-seated belief that I had missed the education I would need, left me in awe of those who could walk that walk….

Becoming a Person of Influence $11.89 With influence, you can achieve success at home, work, and in every other area of life…

Mexifornia: A State of Becoming $13.97 While Mexifornia is a look at the ambition and vigor of people who have made California strong, it is also an indictment of the policies….

Becoming a Good Listener $8.95 Listening is half, and arguably the most important half, of communicating. With this audio program, you will learn how to become a good listener…

Becoming a Resonant Leader $20.99 A powerful case has been made for emotional intelligence and its role in leadership….

Becoming Bindy Mackenzie $7.19 Free delivery by post. Total Pages: 496. Genre: Children’s Books. Published: 6/4/2007. Publisher: Pan Macmillan. ISBN: 9780330438858. Format: Paperback. o it’s time for a change – she’s going to do whatever it takes to make people like her, even if it means being the opposite of nice. Bindy’s learning the hard way that being nice doesn’t equal being popular. RRP: £7.99. It’s not easy being Bindy Mackenzie. It’s not her fault that she’s the cleverest girl in school, and she’s tired of having no friends. Author: Jaclyn Moriarty.

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Going Public With Your Faith: Becoming a Spritual Influence at Work $20.99 Going Public With Your Faith: Becoming a Spiritual Influence at Work flies in the face of almost everything you’ve ever read or heard about evangelism….

On Becoming Fearless…in Love, Work, and Life $19.98 Women confront fear every day: fear of appearing foolish, fear of being assertive, fear of looking fat, fear of getting sick, fear of going broke….

Becoming Vegan – The Guide to Adopting a Plant-Based Diet $19.95 Books Now 25% Off! Was $14.99, now $11.25. Every day, more people are shifting toward a plant-based diet without meat, eggs, and dairy products, as well as avoiding animal products in their cosmetics, clothing, and other household items. Here is the definitive work on vegan nutrition to help make the transition to a completely plant-based diet as knowledgeable and safely as possible. 288 pages.

I Am Becoming the Woman I’ve Wanted $10.95 This vibrant, provocative collection from the publishers of the best selling, award-winning…

Letting Go and Becoming: Talks on Spirituality and Modern Life $17.5 In this inspirational audio program, best-selling author and lecturer Marianne Williamson offers her insights on a variety of issues that confront many of us in our daily lives….

Missed Fortune 101: A Starter Kit to Becoming a Millionaire $19.98 Missed Fortune 101 is like no other money guide….

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The 21 Indispensable Qualities of a Leader: Becoming the Person Others Will Want to Follow $17.49 In the tradition of his CBA best seller The 21 Irrefutable Laws of Leadership and his sell-out seminars, author John C. Maxwell now provides a concise, accessible leadership book that….

Selling You!: A Practical Guide to Achieving The Most By Becoming Your Best $27.97 This newly edited edition of Selling You! is based on Hill’s classic manual for master salesmanship….

Selling You!: A Personal Guide to Achieving The Most By Becoming Your Best $16.06 Let Napoleon Hill teach you how to sell yourself. The author spent 30 years investigating how the most successful people got to be that way….

The Science of Getting Rich $10.46 Becoming rich is not a matter of environment or talent….

Leadership from the Inside Out: Becoming a Leader for Life, 2nd edition, Revised and Expanded $20.97 In this 10th Anniversary Edition of Leadership from the Inside Out, Cashman brings readers up to date and beyond….

Alice Cooper, Golf Monster: A Rock ‘n’ Roller’s 12 Steps to Becoming a Golf Addict $19.57 The man who invented shock rock tells the amazing and, yeah, shocking story of how he slayed his thirsty demons with a golf club….

Rich Dad’s Guide to Becoming Rich Without Cutting Up Your Credit Cards $19.98 A popular TV personality often says, “Take your credit cards and cut them into pieces.” While that is sound advice for people who are not financially responsible, it is inadequate….

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Copywriters Blueprint $1.99 “Discover The Industry Trade Secrets To Creating High Converting Ad Copy While Making A Fortune As A High Paid Copywriting Expert!”Dear Friend,You know that feeling of settling in for the evening, curled up with a fresh cup of hot chocolate and a delicious book that you just can’t seem to put down? You read chapter after chapter, eagerly turning pages, ignoring the world around you as you are completely absorbed in the fantasy story that’s unfolding with every turn of the page.That feeling of being twisted and pulled by someone’s words, completely under the control of a fiercely compelling story that engages you, entertains you and makes it virtually impossible to pull away from, is the stuff that good copywriting is all about.And it’s also why copywriters are some of the highest paid, in-demand service providers both on and offline. It’s their magical ability to transform words into vivid images, to paint a clear picture of a scenery or situation, and to take that control and funnel it into invoking an emotional response from the reader.How would you like to learn the deepest, darkest secrets to the Internet’s most sought after copywriters who have generated thousands of dollars for every single page they write?Introducing.. “The Copywriters BlueprintThe Complete Guide To InstantCopywriting Mastery!”Be the puppet master, not the puppet.Within the pages of the Copywriters Blueprint, you will be given an in-depth look at how copywriters use the power of words to invoke powerful emotion-driven responses that will drive your conversion rates through the roof!Whether you are interested in becoming a high paid copywriter yourself, or you simply want to learn the insider secrets to crafting the highest quality sales page copy possible, the Copywriters Blueprint is a complete guide to mastering the most important element to on and

Dating Mr. December $0.01 She doesn’t need rescuing, she only needs a change of scenery…Phillipa Ashley studied English Language and Literature at Oxford before becoming a freelance copywriter and journalist. A frequent guest on BBC national, local and independent radio on all matters romantic, she lives with her husband and daughter in Staffordshire, UK.

Dating Mr. December $8.99 She doesn’t need rescuing, she only needs a change of scenery…Phillipa Ashley studied English Language and Literature at Oxford before becoming a freelance copywriter and journalist. A frequent guest on BBC national, local and independent radio on all matters romantic, she lives with her husband and daughter in Staffordshire, UK.

Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office $13.99 David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:From his formative years…• Walking through your anxieties• Avoiding the poison of stereotypes• Staying “right-sized” • Breaking through the clutterFrom his years as an ad executive and chief marketing officer …• How not to roll over like Fluffy the dog• Seeing yourself as a brand• When to pull the plug on the Super BowlAs the COO of Pepsi Cola and then as president of KFC and Pizza Hut …• Why a gold watch can have less value than a floppy rubber chicken• Knowing when “the answers are in the building”• Knowing when to do nothing• What it takes to revitalze a companyAnd as CEO of Yum! Brands, Inc. …• How to “shock the

Ravens in the Storm: A Personal History of the 1960s Anti-War Movement $4.1 Used – In 1964, Carl Oglesby, a young copywriter for a Michigan-based defense contractor, was asked by a local Democratic congressman to draft a campaign paper on the Vietnam War. Oglesby’s report argued that the conflict was misplaced and unwinnable. He had little idea that its subsequent publication would put him on a fast track to becoming the president of the now-legendary protest movement Students for a Democratic Society (SDS). In this book, Oglesby shares the triumphs and tribulations of

Ravens in the Storm: A Personal History of the 1960s Anti-War Movement $16.99 In 1964, Carl Oglesby, a young copywriter for a Michigan-based defense contractor, was asked by a local Democratic congressman to draft a campaign paper on the Vietnam War. Oglesby’s report argued that the conflict was misplaced and unwinnable. He had little idea that its subsequent publication would put him on a fast track to becoming the president of the now-legendary protest movement Students for a Democratic Society (SDS). In this book, Oglesby shares the triumphs and tribulations of an organization that burgeoned across America, only to collapse in the face of surveillance by the U.S. government and infighting. As an SDS leader, Oglesby spoke on the same platform as Coretta Scott King and Benjamin Spock at the storied 1965 antiwar demonstration in Washington, D.C. He traveled to war-ravaged Vietnam and to the international war crimes tribunal in Scandinavia, where he met with Jean-Paul Sartre and Simone de Beauvoir. He helped initiate the Venceremos Brigade, which dispatched thousands of American students to bring in the Cuban sugar harvest. He reluctantly participated in the protest outside the 1968 Democratic National Convention and was a witness for the defense at the trial of the Chicago Seven the following year. Eventually, after extensive battles with those in SDS who saw its future more as a vanguard guerrilla group than as an open mass movement, Oglesby was drummed out of the organization. Shortly after, it collapsed when key members of its leadership quit to set up the Weather Underground. This beautifully written and elegiac memoir is rich in contemporary echoes as America once again must come to terms with an ill-conceived military adventure abroad. Carl Oglesby warns of the destructive frustrations of a peace campaign unable to achieve its goals. But above all, he captures the joyful liberation of joining together to take a stand for what is right and just — the soaring and swooping of a protest movement in full flight, like ravens

Ravens in the Storm: A Personal History of the 1960s Anti-War Movement $7.72 In 1964, Carl Oglesby, a young copywriter for a Michigan-based defense contractor, was asked by a local Democratic congressman to draft a campaign paper on the Vietnam War. Oglesby’s report argued that the conflict was misplaced and unwinnable. He had little idea that its subsequent publication would put him on a fast track to becoming the president of the now-legendary protest movement Students for a Democratic Society (SDS). In this book, Oglesby shares the triumphs and tribulations of an organization that burgeoned across America, only to collapse in the face of surveillance by the U.S. government and infighting. As an SDS leader, Oglesby spoke on the same platform as Coretta Scott King and Benjamin Spock at the storied 1965 antiwar demonstration in Washington, D.C. He traveled to war-ravaged Vietnam and to the international war crimes tribunal in Scandinavia, where he met with Jean-Paul Sartre and Simone de Beauvoir. He helped initiate the Venceremos Brigade, which dispatched thousands of American students to bring in the Cuban sugar harvest. He reluctantly participated in the protest outside the 1968 Democratic National Convention and was a witness for the defense at the trial of the Chicago Seven the following year. Eventually, after extensive battles with those in SDS who saw its future more as a vanguard guerrilla group than as an open mass movement, Oglesby was drummed out of the organization. Shortly after, it collapsed when key members of its leadership quit to set up the Weather Underground. This beautifully written and elegiac memoir is rich in contemporary echoes as America once again must come to terms with an ill-conceived military adventure abroad. Carl Oglesby warns of the destructive frustrations of a peace campaign unable to achieve its goals. But above all, he captures the joyful liberation of joining together to take a stand for what is right and just — the soaring and swooping of a protest movement in full flight, like ravens

Ravens in the Storm: A Personal History of the 1960s Anti-War Movement $9.44 New – In 1964, Carl Oglesby, a young copywriter for a Michigan-based defense contractor, was asked by a local Democratic congressman to draft a campaign paper on the Vietnam War. Oglesby’s report argued that the conflict was misplaced and unwinnable. He had little idea that its subsequent publication would put him on a fast track to becoming the president of the now-legendary protest movement Students for a Democratic Society (SDS). In this book, Oglesby shares the triumphs and tribulations of a

Seemed Like a Good Idea at the Time $0.01 Fresh out of college and following a brief and disastrous stint playing minor league baseball, David Goodwillie moves to New York intent on making his mark as a writer.Arriving in Manhattan in the mid-nineties, Goodwillie quickly falls into one implausible job after another. He becomes a private investigator, imagining himself as a gumshoe, a hired gun—only to realize that he’s more adept at bungling cases than at solving them. When, in his stint as a freelance journalist, he unveils the Mafia in a magazine exposé, he succeeds only in becoming a target of their wrath. As a copywriter for a sports auction house, he imagines documenting the great histories hidden in priceless artifacts but finds himself forced to write about a lock of Mickey Mantle’s hair. Even when he seems to break through, somehow becoming the sports expert at Sotheby’s auction house—appearing on major news networks, raking in a hefty salary—he’s lured away by the promise of Internet millions…just in time for the dot-com crash. Teeming with the vibrancy of a city in hyperdrive, Seemed Like a Good Idea at the Time recounts a dizzying and enthralling search for authenticity in a cynical, superficial—and suddenly dangerous—age.In his heartbreaking and hilarious struggle to become a big-city writer, Goodwillie becomes something more: an important voice of the lost generation he so elegantly describes.

The Blue Hour $146.49 New – Maddie Godard: chief copywriter, The Complete Works advertising agency. Smart. Sussed. Scared. Because when your self-esteem’s been trampled and your world is overturned, you have to act fast. Maddie escapes from busy Dublin to seemingly tranquil Saint-Geyroux, an idyll in rural France. There, she is led into temptation by beautiful, roguish Sam, cajoled into becoming a life model by renowned artist Daniel Lennox, and haunted by a portrait of a mysterious beauty with a secret to share. Can

The Centaur’s Promise $10.09 The Centaur’s Promise is a thrilling saga of personal discovery and equestrian bonds that transports us from mythical Greece to contemporary Los Angeles. In 320 B.C., Chiron, the leader of the Centaurs, commands the ancients to stop warring. He banishes all Centaurs from early Greece. But before they depart, he proclaims: “We will leave, but we will take the hearts of your best women with us. Through them, we will rule your world for eternity.”Cynthia Szantos is lost in a dead-end job and a failing romance. After she nearly kills a horse that bolts in front of her on a Southern California freeway, her momentous journey begins. Veterinary science, a Navaho code talker, and thousands of wild mustangs dash in and out of her consciousness as she is hurtled through time and space. Will Cynthia’s spiritual and physical attachment to horses motivate her to restore her mystical faith and revive her natural talent? Author Nancy Cole Silverman is on a mission to save wild horses from being euthanized and spare humans from feeling hopeless. Before becoming a novelist, she worked as a journalist and copywriter. The author currently publishes a bimonthly newspaper, The Equestrian News. She is currently working on her next two novels. Born in Seattle, she now lives in Los Angeles with her husband.

The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office $17.5 David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:From his formative years…• Walking through your anxieties• Avoiding the poison of stereotypes• Staying “right-sized” • Breaking through the clutterFrom his years as an ad executive and chief marketing officer …• How not to roll over like Fluffy the dog• Seeing yourself as a brand• When to pull the plug on the Super BowlAs the COO of Pepsi Cola and then as president of KFC and Pizza Hut …• Why a gold watch can have less value than a floppy rubber chicken• Knowing when “the answers are in the building”• Knowing when to do nothing• What it takes to revitalze a companyAnd as CEO of Yum! Brands, Inc. …• How to “shock the

The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office $1.99 David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:From his formative years…• Walking through your anxieties• Avoiding the poison of stereotypes• Staying “right-sized” • Breaking through the clutterFrom his years as an ad executive and chief marketing officer …• How not to roll over like Fluffy the dog• Seeing yourself as a brand• When to pull the plug on the Super BowlAs the COO of Pepsi Cola and then as president of KFC and Pizza Hut …• Why a gold watch can have less value than a floppy rubber chicken• Knowing when “the answers are in the building”• Knowing when to do nothing• What it takes to revitalze a companyAnd as CEO of Yum! Brands, Inc. …• How to “shock the

The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office $65.29 David Novak–one of today’s most engaging, unconventional, and successful business leaders–lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachers–experience. His ideas built an entire culture around reward and recognition–getting everyone from division presidents to dish washers to buy into recognizing the achievements of others–and are studied in great detail by other companies. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a company of nearly one million people; and always staying true to yourself.Whether you are the CEO of a global conglomerate or a budding entrepreneur, David Novak’s street-smart wisdom will help you get where you want to go.

The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office $15 David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:From his formative years…• Walking through your anxieties• Avoiding the poison of stereotypes• Staying “right-sized” • Breaking through the clutterFrom his years as an ad executive and chief marketing officer …• How not to roll over like Fluffy the dog• Seeing yourself as a brand• When to pull the plug on the Super BowlAs the COO of Pepsi Cola and then as president of KFC and Pizza Hut …• Why a gold watch can have less value than a floppy rubber chicken• Knowing when “the answers are in the building”• Knowing when to do nothing• What it takes to revitalze a companyAnd as CEO of Yum! Brands, Inc. …• How to “shock the

The little book of stress $2.03 New – Rohan Candappa, a former copywriter turned film-maker, believes it’s time to admit that stress is good. Because without stress, we would all be very nice, and stomach-churningly contented. The tips for increasing stress levels include choosing friends you don’t like, and becoming a politician.

USED: HOW TO GET AHEAD IN ADVER $49.99 After years of capitalizing on the weaknesses of a gullible public, a London advertising executive finds that his worst qualities have literally taken on a life of their own in this scathing satire. Successful copywriter Dennis Bagley (Richard E. Grant) lives a posh life with his lovely wife, Julia (Rachel Ward), in the London suburbs. Pushed to distraction by a bothersome new pimple-ointment account, he flirts with renouncing his career and becoming socially aware. Immediately thereafter, Bagley discovers that he’s developed a zit of his own — a monstrous boil on his neck that begins whispering evil things in his ear. Convinced that he’s being taken over by his dark half, Bagley soon finds his “good” self relegated to the boil while his malevolent alter ego returns to the world of advertising with a vengeance. At first, Julia is relieved that her husband seems to have bounced back from the abyss of mental illness, but soon she realizes that she prefers the gentle but crazy Dennis to the poisonous professional. Written and directed by Withnail & I’s Bruce Robinson, How to Get Ahead in Advertising reunites the director with that film’s leading man Richard E. Grant. ~ Brian J. Dillard, All Movie Guide

USED: How to Get Ahead In Advertising $3.99 After years of capitalizing on the weaknesses of a gullible public, a London advertising executive finds that his worst qualities have literally taken on a life of their own in this scathing satire. Successful copywriter Dennis Bagley (Richard E. Grant) lives a posh life with his lovely wife, Julia (Rachel Ward), in the London suburbs. Pushed to distraction by a bothersome new pimple-ointment account, he flirts with renouncing his career and becoming socially aware. Immediately thereafter, Bagley discovers that he’s developed a zit of his own — a monstrous boil on his neck that begins whispering evil things in his ear. Convinced that he’s being taken over by his dark half, Bagley soon finds his “good” self relegated to the boil while his malevolent alter ego returns to the world of advertising with a vengeance. At first, Julia is relieved that her husband seems to have bounced back from the abyss of mental illness, but soon she realizes that she prefers the gentle but crazy Dennis to the poisonous professional. Written and directed by Withnail & I’s Bruce Robinson, How to Get Ahead in Advertising reunites the director with that film’s leading man Richard E. Grant. ~ Brian J. Dillard, All Movie Guide