Copywriting

Seven Ways a Copywriter Can Boost Your Business

1. Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web Site or getting that pesky newsletter article off your desk. When you hire a professional copywriter, not only are you getting one more thing off your to-do list, but also it will probably get done faster than you could do it.

2. Find the right words. What’s the purpose of copywriting? To sell your business, your image, your products or your services. Obvious, right? But what’s key here is “sell.” The words chosen to represent your business, your image, your products or your services need to be doing their job – selling what You Need sold. That’s where a copywriter shines (the great ones anyway). Making sure those words are out there selling to your target audience.

3. Cut through the chaos. Every day, Americans are hit with over 3,000 attempts to snag their attention. The right words can help your message stand out and be noticed rather than getting overlooked.

4. Provide the foundation of your marketing. The right words can work hand-in-hand with your sales force. Words will soften your target audience, giving your salespeople an edge when they deliver their pitch. A piece of literature or ad can reach hundreds, thousands or even millions of people, and if crafted right, can have them calling your sales force rather than the other way around (wouldn’t that be nice?).

5. Keep you in control. When you supply your sales force or employees with already written pitches, sales letters and high-quality literature, you stay in control of your message because they’re using words you’ve already approved rather than coming up with their own message.

6. Make you look good. Well-written copy combined with eye-catching graphics will add a level of professionalism and elevate your business’s image to a higher level.

7. Help you be objective. Many business people are too close to their business, so it’s difficult for them to see not just faults but also strengths. Copywriters can come in and be objective, really seeing how best to sell the business, the image, the products or services. Then they can craft the right message for maximum results.

Copywriting can be a powerful tool in your marketing arsenal. Make sure the words chosen to represent your company are as compelling and as effective as possible.

About the Author

Michele PW (Michele Pariza Wacek) is your Ka-Ching! marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at http://www.MichelePW.com. Copyright 2008 Michele Pariza Wacek.

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Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell! $34.95 New – Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works – no matter your objective or target market. From branding to hard sell, from newspaper and magazine ads to direct response marketing, from Google ads to website copy and social media, Copywri

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters $9.1 A fun and authoritative guide to writing masterful copyGreat copy is the heart and soul of the advertising business, whether it’s for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.Sugarman walks you step by step through the entire copywriting process—from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune.For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy—and get ahead in the cutthroat world of advertising.”Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing.”—Joe Vitale, author, There’s a Customer Born Every Minute”There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale.”—Richard Thalheimer, President, The Sharper Image”[Sugarman has] a real talent for promotion and writing advertisements.”—Albert Gore, former Vice President of the United States

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters $21.95 A fun and authoritative guide to writing masterful copyGreat copy is the heart and soul of the advertising business, whether it’s for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.Sugarman walks you step by step through the entire copywriting process—from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune.For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy—and get ahead in the cutthroat world of advertising.”Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing.”—Joe Vitale, author, There’s a Customer Born Every Minute”There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale.”—Richard Thalheimer, President, The Sharper Image”[Sugarman has] a real talent for promotion and writing advertisements.”—Albert Gore, former Vice President of the United States

The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide to Writing Copy That Sells. Revised and Expanded $9.49 New – The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more products. Among the tips revealed are- eight headlines th

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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy $21.95 Web Copy That Sells belongs on the desktop of any e-marketer who wants to make more sales and profits without spending a nickel more on advertising. Maria’s Web copy tips and techniques are like oxygen that’ll breathe more life into your websites and e-mail campaigns. Chapter 5 alone is worth 100 times the price you’ll pay for this copywriting book.” — Alex Mandossian, Web Traffic Conversion Strategist and CEO of Heritage House Publishing, Inc. “Maria Veloso’s Trifecta Neuro-Affective Principle is the most psychologically persuasive blueprint for writing copy I’ve ever come across, both online and offline.” — Diane Eble, author of 11 books,professional book publishing Coach/consultant, and copywriter, WordsToProfit.com “The Trifecta Neuro-Affective Principle that Maria Veloso teaches in this book is a compelling way to change prospects’ minds in favor of your product or service, cause them to subconsciously ‘feel right’ about your offer, and cause them to look no further than your product or service to fulfill their needs. This formula alone is worth more than the book’s weight in gold!” —Elin Bullmann, TheWriteEffect.com “Web Copy That Sells is the only book on the market that can teach anyone how to write psychologically mesmerizing sales copy that gets readers salivating for your product or service. You simply won’t know the value of this book until you read it and try out her incredible copywriting techniques for yourself. This book should be on every online marketer’s desktop.” — Joel Christopher, Master List Builder, Publisher of Access-2-Success ezine “After spending thousands of dollars getting informa­tion from almost every Internet and marketing expert out there, I can say, without a doubt, Web Copy That Sells is the best

Words That Sell: More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas $6.99 Used – More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in perso