Copywriting

1. A Quality Product or Service
Your reputation as a marketer or copywriter hinges on this very essential element. And your reputation is the most valuable asset that you have online. Promoting a crappy product will do more to destroy your credibility than just about anything else. I’ve lost respect for many well known marketers who will promote just about anything that comes down the pike. As a result I’ve stop purchasing any of the products and services that they recommend.

2. Understand the needs, wants and desires of your target market.
If you don’t understand the underlying needs and deepest core desires of your target market you’ll never be able to write in a way that truly resonates with them. And if you can’t do that, you’ll never sell as much as you could. Spend as much time as necessary getting to know what your target market thinks and feels and what their deepest core needs and desires are. The better you know your target market, the more effectively you’ll be able to sell to them.

3. Conduct exhaustive market research.

The more research you conduct, the better your salescopy for your product or service  will be. Spend as much time in this information gathering phase as you can without going overboard.

4. Create a detailed list of the facts, figures and features of the product.
This point relies on point number 3 – research. The more thorough your research the easier it will be to compile a detailed list of the facts, figures and features of the product you are writing about.

5. List every benefit that you can squeeze out of the product.
You never know which benefit will motivate your prospect to buy. If it’s an information product read it several times. Underline key points and make notes as you read.

6. Use what you’ve uncovered about your target market to create a compelling message that emphasizes benefits that pushes their hot buttons and motivates them to buy now! Here’s where you tie what you know with the emotional hot buttons you uncovered in your target market research.

The AWAI Accelerated Program for Six-Figure Copywriting will take you by the hand and guide you through each of the steps above. Lots of examples and practice exercises as well as help on the members forum will ensure that you’ve thoroughly understood and mastered each concept along the way.

Read my Review
of the AWAI Copywriting Program